Director of Growth

Job Description

Who Are We? 
Shred Labs is the market leader in advanced mobile gym training. We are laser-focused on building the best digital training experiences on the planet, while making the gym more interactive, social and fun. We’re obsessed with results, efficiency, and growth.

We are looking for the right person who really wants to dig in and make a difference in our company. Our Director of Growth will play a pivotal role in the design, implementation and execution of our audience growth & acquisition engine. You will work closely with the founders to chart future growth strategies for our properties.

If you’re that rare breed who can be equal parts strategic (able to ideate big, targeted, well-thought-out campaign ideas) and analytical (with the data-crunching chops to tell us how they performed and why), we want to hear from you. We are seeking a highly motivated individual with an impressive track record of successfully driving user acquisition for a mobile app or comparable consumer tech product to join our small but immensely talented and energetic team.

Are You The Person? 
Do you dig the beautiful chaos that is a fast-growing start-up? Do you crave being able to build things without a roadmap? Do you have that entrepreneurial spirit, spending every dollar like it is your own, and continuously iterating and tinkering with your strategies for better results? Are you hyper analytical, and a growth mastermind that can easily shift gears from negotiating with a publisher to optimizing paid installs on Facebook with look-a-like audiences? Are you equal parts soldier and general -- able to roll up your sleeves and set up CPI campaigns while being able to vet, direct and hold an outside marketing agency accountable? Do you think doing one thing at a time is boring? Do you bootstrap with the best of them and don’t need agencies to get things done?

If your head is nodding, we have a Director of Growth position that might be right up your alley.

What We’d Like to See in Your Background 

  • 5+ years professional experience leading the strategy, creation and optimization of highly effective performance marketing/acquisition programs 

  • Experience with search engine marketing, paid social advertising, display/mobile advertising and affiliate marketing 

  • Experience with organic and influencer/viral marketing (particularly on Instagram and YouTube)

  • Ability to think objectively and interpret meaningful themes from quantitative and qualitative data and present new ideas and/or strategies based on information

  • Ability to work in a fast-paced entrepreneurial environment 

  • Expert with common marketing KPIs, metrics, and growth experiments 

  • Experience – and desire – to do both strategic marketing and daily execution and optimization

  • Native understanding of Google AdWords, Facebook, Twitter, YouTube, Instagram, Snap and similar networks 

  • Obsessed with learning better ways to acquire massive volume of targeted users at a low cost

How You’ll Spend Your Days

  • Develop overall performance marketing strategy and plan for our core mobile products

  • Create and optimize performance marketing programs in order to generate new downloads/acquire new users 

  • Design tests, measure impact and learn through a results-driven mindset 

  • Work with external agency partners and/or contractors to develop highly effective marketing programs 

  • Own all budgeting, forecasting and reporting for key performance marketing initiatives 

  • Launch, analyze and optimize campaigns across multiple online channels (social, search, display, and email) to drive both short-term and long-term results

  • Research and recommend new KPIs, tools and processes for further scaling our efforts

What You’ll Get 

  • Work with an extraordinary team of smart, creative, fun & highly motivated people 

  • Competitive salary, profit sharing and benefits 

  • Opportunity to take on new responsibilities over time as part of a rapidly growing team

If you’re liking what you’re hearing and you think you got the kinda chops we’re looking for, send your resume to



Mobile Advertising, Product Marketing, Social Media Marketing, Digital Marketing, Paid Search Advertising, Growth Hacking